4/20: History, culture and meaning of the most emblematic number in cannabis

Discover the origin of 4/20, why it's so important in cannabis culture, and the best ways to celebrate it.

Where does 420 come from?

The origin of 420 dates back to the 1970s with the "Waldos," a group of Californian students who met at 4:20 pm to search for a lost cannabis plantation. The number was adopted by the cannabis community and became a global symbol.

The Importance of 4/20 Today

• World Cannabis Day
• International events and festivals
• Special launches and promotions
• Global movement for legalization

How to celebrate 4/20

• Meeting up with friends
• Taste new genetics
• Attending fairs or concerts
• Start new crops